FOR IMMEDIATE RELEASE                                CONTACT: TOM CRAWFORD

AUGUST 2, 2006                                                      
e-mail: tcrawford@pmai.org

PMA to co-host Future Image conference:

6Sight and Mobile Imaging Summit 2006

 JACKSON, Mich. – Photo Marketing Association International^® (PMA^®) announces it is co-hosting the upcoming Future Image conference entitled 6Sight^™ and Mobile Imaging Summit^SM 2006 to be held in Monterey, Calif., October 24-25, 2006. The target audience for this cutting-edge event includes senior executives (CEOs, CTOs, CMOs, VPs, directors, etc.) from companies involved in the market for digital imaging products: vendors, retailers, and large users; as well as media representatives.

   The event will focus on one of the most significant developments of our time: Imaging has started to profoundly change people’s lives in the personal, work, and community spaces. This is a global phenomenon that accelerates with further technological development. The conference program will investigate this phenomenon through a unique mix of case studies and testimonials, hot new technology demonstrations, and diverse perspectives.

  The case studies and testimonials will highlight how early adopters are using imaging to transform their lives for the better. The new technology demonstrations will bring to light the latest developing innovations that will create new opportunities and potential in imaging. The diverse perspectives will feature sociologists, educators, psychologists, academics, artists and others presenting their views on how imaging is being used and changing lives.

   PMA has a history working with Future Image to help its member companies plan for the future of imaging. The inaugural DIMA Conference in 1995 was chaired by Alexis Gerard, who also developed the program and content, and PMA has been an Association Sponsor of Future Image’s Mobile Imaging Summit since its inception.

   “Right from the start, PMA management understood and supported what we wanted to do with 6Sight – create a future-oriented event that is much more than an industry conference,” says Gerard, president and founder of Future Image. “We share a core belief in the fundamental importance and value of imaging, and in the fact that this industry has a great economic future. By working together, we combine PMA’s unrivaled breadth and depth in the imaging industry, with Future Image’s effectiveness at anticipating the next waves in imaging technology and user behavior.”

    “This is just the most recent example of the long-term working relationship PMA has with Alexis Gerard and Future Image,” says Ted Fox, PMA executive director. “We have worked with Future Image for more than a decade and we look forward to exploring the opportunities for our industry in mobile imaging. PMA continues to work closely with the industry leaders in the mobile imaging field to help simplify the process of capturing and printing images from mobile devices.”

   Information on the program, speakers, registration and opportunities for media and analysts can be found at www.6Sight.com.

PMA Is ...

For 81 years, PMA^® has served as an international trade association for the changing needs of the expanding photo imaging industry with more than 20,000 members in 100-plus countries, headquartered in Jackson, Mich. In addition to the United States, there are membership offices in Australia, Brazil, Canada, Germany, Italy, Latin America, New Zealand, Russia and the United Kingdom.

   PMA membership is open to any firm doing a substantial portion of its business in photo imaging retailing, scrapbook and custom framing retailing, processing (digital and silver halide) or service work. Cooperating memberships are held by firms that manufacture or distribute products or services for the imaging industry. PMA provides more than 100 services to its members, and holds the world’s largest annual international photo imaging trade show, typically drawing well over 600 exhibitors and 20,000-plus attendees.